Just in-case you didn’t know, WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, and this figure rises every day. Everything from simple websites, to blogs, to complex portals and enterprise websites, and even applications, are built with WordPress.
Having evolved from its beginnings as a platform for bloggers, it’s now a fully fledged content management system loved by millions.
When I first discovered WordPress I thought that it was solely intended for bloggers, and was of little use for running a business website, I couldn’t possibly have been more wrong. WordPress is in fact one of the best, if not the best platform on which to build your business website.
And here are 7 very good reasons why your business website should be powered by WordPress:
1. It is Easy to Use
Managing traditional websites without a content management system was always a nightmare. Even basic changes would require some HTML knowledge and FTP software. And if you were not comfortable to do this yourself, your Web designer would charge you a hefty fee.
But with WordPress you can now make all the changes and updates yourself from a Web browser anywhere in the World, no HTML editing or FTP software is required.
A very intuitive WYSIWYG (What You See is What You Get) content editor allows you to easily create, edit, and format your Website content. If you can use Microsoft Word, then you can also update a website using WordPress.
2. It is SEO Friendly
Although it will not replace the services of an SEO professional, it will help you from making some elementary mistakes that could lead to search engine penalties harming your visibility in the search results.
3. Thousands of Themes to Choose From
WordPress themes are basically templates that allow you to easily apply a unique look and style to your website. And there are literally thousands of amazing WordPress themes available, both free and premium themes. You’ll find themes for photographers, restaurants, hotels and many more types of business.
4. Your Website is 100% Customisable
Many themes allow you to customise the colours and fonts till your hearts content without any coding knowledge. But with a little extra Web programming knowledge, you can make almost any change to the design and functionality to suit your business needs.
5. A Blog is Already Built-in
If you are not yet blogging, then now is a good time to start. Business who blog generate 55% more website visitors and 97% more inbound links compared to those that don’t. With WordPress the blogging capability is already baked-in and ready to go.
6. Plugins Let You Extend the Functionality of Your Website
Plugins allow you to extend the functionality of WordPress and often eliminate the need to hire a Web developer. There are plugins that allow you to create contact forms, add Google maps, image sliders, integrate social networks, plus many other features that traditionally would add greatly to the cost of your website build.
7. WordPress is Community-Driven
Because WordPress is open-source software and also 100% free, the WordPress support community is huge. Whenever I have questions, it rarely take longer than 10 minutes to find an answer through the support forums at wordpress.org. This is because nine times out of ten the question has already been asked by someone else and answered by people in the community.